The Lightbulb Moment: Season 1, Episode 5
1 - 5: MAUVE | The Fake Color That Made Our Modern World
In 1856, a chemistry student accidentally created a strange substance with a rich purple hue -- the world's first synthetic dye. In just a few years, ‘Mauve' would take over the fashion industry, make food look more appetizing, and enable stunning advances in medicine.
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